How to create the best images for your ads

published on 21 July '24

Everyone knows that selling items online is more effective when associated with good quality photographs; poor staging or low quality can also deter a buyer.

Pretty images will attract many more people to your ad, making your item sell more easily.

Camera selection

Both mobiles or compact cameras are capable of doing a good job. You don't need to be a professional, use what you already have. Using your phone obviously speeds up the downloading of images directly with the website.

Make a backdrop

Create a space or location for a backdrop that will simplify your photo and avoid having unnecessary objects in your photos. You will need a white or neutral canvas or sheet. Use a wrinkle-free sheet or plain blanket without decorations. Sitting against a sofa, table or chair is a good option if your objects are not too large. You can also use kraft paper, if you have wrapping paper use the unprinted side for a simple backdrop without patterns. Drape the canvas to create a smooth, clean, seamless backdrop.

Lighting

It is very important that your photo is clear and well lit. The best lighting is diffused lighting, which gives ambient light without creating shadows. As the weather is not "controllable", it will be easier to take your photos indoors. Using natural light (near a window) or fluorescent lighting to create beautiful diffused light. In the worst case you can use your floor lamp facing the ceiling.

Cameras and phones have built-in flashes, but they are small and often emit very harsh light. Placing an object in front of the flash can transform the flash into more adequate light.

For very large objects, remove any background clutter, but you can add subtle, eye-catching elements. Rather than taking a photo of an ordinary, worn-out guitar, use the environment where you live. Take an angled photo with flowers, adding color can only flatter your object. If you want to sell a car, go to the beach or choose a contrasting background such as a mountain or a hyper urban location.

Perspective

If you have enough space, always shoot at the greatest distance and use the zoom. This helps ensure that your perspective stays connected to the subject.

Get the right size

Make sure you take photos at least in 800-1024px? In general, ad sites allow you to reduce their sizes but you must assume that you have good quality photos before downloading them.

Number

A single photo is not a very good idea, many websites allow you to easily publish 6 to 8!

Don't hesitate, more photos = more interest.

Extract from another article : How To Reduce Shipping Costs

Use delivery packages as much as possible

With flat rate shipping, the shipping price is divided into categories of size, weight and destination distances, the price of sending a package becomes more predictable. This is why this solution is often the best to use.

You can usually use flat rate shipping options offered by carriers such as USPS or Fedex. These carriers offer predetermined rates for specific sizes, making it simple to estimate and budget costs.

Choose the best packaging size

Shipping costs can be lowered by making choices about how you package your shipments. Here is a non-exhaustive list of important points:

Reduce package size

Always aim for the smallest packaging dimensions. Flexible packaging materials such as plastic mailers or padded mailers protect your items while being smaller and lighter than cardboard. Reducing weight as much as possible leads to long-term savings.

Find free packaging

Some carriers offer free packaging. You can also reuse the packaging when it is not too damaged. In addition to cost savings, reuse is good for the environment.